Schwab's 7 investing principles

The fundamentals you need for investing success.

1. Establish a financial plan based on your goals.

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    Be realistic about your goals.

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    Review your plan at least annually.

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    Make changes as your life circumstances change.

Successful planning can help propel net worth.

Committing to a plan can put you on the path to building wealth. Investors who make the effort to plan for the future are more likely to take the steps necessary to achieve their financial goals.

About this chart.
Horizontal bar chart shows how valuable financial planning can be in propelling net worth. Investors with a written financial plan show better savings habits—maintain emergency funds, automate savings, avoid carrying credit card debt, etc.—than those who do not have a written plan.

2. Start saving and investing today.

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    Maximize what you can afford to invest.

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    Time in the market is key.

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    Don't try to time the markets—it's nearly impossible.

It pays to invest early.

Maria and Ana each invested $3,000 every year on January 1 for 10 years—regardless of whether the market was up or down. But Maria started 20 years ago, whereas Ana started only 10 years ago. So although they each invested a total of $30,000, by 2020 Maria had about $66,000 more because she was in the market longer.

About this chart.
Vertical bar chart showing the growth of $30,000 over 20 years versus its growth over 10 years.

Don't try to predict market highs and lows.

2020 was a very volatile year for investing, so many investors were tempted to get out of the market—but investors withdrew at their peril. For example, if you had invested $100,000 on January 1, 2020, but missed the top 10 trading days, you would have had $51,256 less by the end of the year than if you'd stayed invested the whole time.

About this chart.
Vertical bar chart showing the growth of $100,000 when fully invested versus missing key 2020 trading days.

3. Build a diversified portfolio based on your tolerance for risk.

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    Know your comfort level with temporary losses.

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    Understand that asset classes behave differently.

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    Don't chase past performance.

Asset classes perform differently.

$100,000 invested at the beginning of 2000 would have had a volatile journey to nearly $425,000 by the end of 2020 if invested in U.S. stocks. If invested in cash investments or bonds, the ending amount would be lower, but the path would have been smoother. Investing in a moderate allocation portfolio would have captured some of the growth of stocks with lower volatility over the long term.

About this chart.
Line chart showing how asset classes perform differently over time, including large-cap equity, moderate allocation, fixed income, and cash equivalents.

It's been nearly impossible to predict which asset classes will perform best in a given year.

About this chart.
Colorful quilt chart showing why diversification makes long-term sense. The chart shows that it’s nearly impossible to predict which asset classes will perform best in any given year.

Important info about asset allocation

Important info about asset allocation

4. Minimize fees and taxes.

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    Markets are uncertain; fees are certain.

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    Pay attention to net returns.

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    Minimize taxes to help maximize returns.

Fees can eat away at your returns. 

$3,000 is invested in a hypothetical portfolio that tracks the S&P 500 Index every year for 10 years, then nothing is invested for the next 10 years. Over 20 years, lowering fees by three-quarters of a percentage point would save Maria roughly $13,000 and Ana roughly $3,000.

About this chart.
Vertical bar chart reveals year-end account values that show how fees can eat away at an investor’s returns.

Try to minimize taxes. 

$3,000 is invested in a hypothetical portfolio that tracks the S&P 500 Index every year for 10 years, then nothing is invested for the next 10 years. Asset allocation matters. Placing investments in a tax-deferred account can result in higher ending wealth after 20 years.

About this chart.
Horizontal bar chart showing the difference in account growth when taxes are deferred.

5. Build in protection against significant losses.

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    Modest temporary losses are okay, but recovery from significant losses can take years.

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    Use cash investments and bonds for diversification.

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    Consider options as a hedge against market declines—certain options strategies can be designed to help you offset losses.*

Steep declines are hard to bounce back from. 

In recent downturns, an all-stock portfolio took longer than a diversified portfolio to return to its prior peak. 

About this chart.
Line chart showing that steep declines are difficult for investors to bounce back from. The chart shows how an all-stock portfolio can take much longer than a diversified portfolio to return to prior peaks over time.

Defensive asset classes have performed better when stocks break down.

During two recent market downturns, defensive assets had positive returns—significantly outperforming U.S. stocks.

About this chart.
Vertical bar chart showing how investing in defensive asset classes can help investors avoid losses during market downturns versus having an all U.S. stock position.

6. Rebalance your portfolio regularly.

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    Be disciplined about your tolerance for risk.

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    Stay engaged with your investments.

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    Understand that asset classes behave differently.

Regular rebalancing helps keep your portfolio aligned with your risk tolerance. 

A portfolio began with a 50/50 allocation to stocks and bonds and was never rebalanced. Over the next 10 years, the portfolio drifted to an allocation that was 71% stocks and only 29% bonds—leaving it positioned for larger losses when the COVID-19 crash hit in early 2020 than it would have experienced if it had been rebalanced regularly. 

About this chart.
Chart showing how regular rebalancing can help keep portfolios aligned with a stated risk tolerance; a portfolio left unattended can stray over time and become riskier.

7. Ignore the noise.

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    Press makes noise to sell advertising.

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    Markets fluctuate.

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    Stay focused on your plan.

Progress toward your goal is more important than short-term performance. 

Over 20 years, markets went up and down—but a long-term investor who stuck to her plan would have been rewarded. 

About this chart.
Growth chart showing that long-term investors who stay invested are rewarded over time.

Questions? We're ready to help.

[0721-1TUF] (0521-1M67) (09/21)

*Options carry a high level of risk and are not suitable for all investors. Certain requirements must be met to trade options through Schwab. Please read the Options Disclosure Document titled Characteristics and Risks of Standardized Options before considering any option transaction. Investing involves risks, including loss of principal. Hedging and protective strategies generally involve additional costs and do not ensure a profit or guarantee against loss.

The information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned here may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision.

All expressions of opinion are subject to change without notice in reaction to shifting market conditions. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.

Examples provided are for illustrative purposes only and not intended to be reflective of results you can expect to achieve.

This information is not intended to be a substitute for specific individualized tax, legal or investment planning advice. Where specific advice is necessary or appropriate, please consult with a qualified tax advisor, CPA, financial planner or investment manager.

Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed-income investments are subject to various other risks, including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications and other factors. High-yield bonds and lower-rated securities are subject to greater credit risk, default risk, and liquidity risk. 

Investing involves risk including loss of principal.

Municipals and tax-exempt bonds are not necessarily a suitable investment for all persons. Information related to a security's tax-exempt status (federal and in-state) is obtained from third parties, and Schwab does not guarantee its accuracy. Tax-exempt income may be subject to the alternative minimum tax (AMT). Capital appreciation from bond funds and discounted bonds may be subject to state or local taxes. Capital gains are not exempt from federal income tax.

Diversification strategies do not ensure a profit and do not protect against losses in declining markets.

International investments involve additional risks, which include differences in financial accounting standards, currency fluctuations, geopolitical risk, foreign taxes and regulations, and the potential for illiquid markets. Investing in emerging markets may accentuate these risks.

Treasury Inflation Protected Securities (TIPS) are inflation-linked securities issued by the U.S. government whose principal value is adjusted periodically in accordance with the rise and fall in the inflation rate. Thus, the interest amount payable is also impacted by variations in the inflation rate as it is based upon the principal value of the bond. It may fluctuate up or down. Repayment at maturity is guaranteed by the U.S. government and may be adjusted for inflation to become the greater of either the original face amount at issuance or that face amount plus an adjustment for inflation.

Real Estate Investment Trusts (REITs): Risks of REITs are similar to those associated with direct ownership of real estate, such as changes in real estate values and property taxes, interest rates, cash flow of underlying real estate assets, supply and demand, and the management skill and credit worthiness of the issuer.

Commodity-related products may be extremely volatile and illiquid and can be significantly affected by underlying commodity prices, world events, import controls, worldwide competition, government regulations, and economic conditions, regardless of the length of time shares are held. Investments in commodity-related products may subject the fund to significantly greater volatility than investments in traditional securities and involve substantial risks, including risk of loss of a significant portion of their principal value.

Indexes are unmanaged; do not incur management fees, cost, or expenses; and cannot be invested in directly. 

Small-cap stocks are subject to greater volatility than those in other asset categories.

Indexes are unmanaged, do not incur management fees, costs and expenses, and cannot be invested in directly. For more information on indexes, please see

 "Schwab" refers to Charles Schwab & Co., Inc.

Insights & Ideas are provided by Charles Schwab & Co., Inc.