On Your Side: Built to Innovate

June 5, 2026 Charles Schwab

We're committed to delivering effective solutions for every stage of your financial journey.

More than 50 years ago, I founded this company on a simple, disruptive innovation: the discount brokerage. While the rest of the industry was raising their commissions, we lowered ours, making investing easier and more affordable than ever before.

Over the years, we've continued to innovate in ways designed to expand access and simplify the complex. For example, our expansion into alternative investments acknowledges that sophisticated investors want differentiated returns and broader market access than what traditional stocks and bonds can offer. And our decision to strategically broaden access to cryptocurrencies reflects clients' desire to tap into this nascent asset class through a reputable broker they can trust.

At Schwab, we don't innovate to chase trends—we do it to meet your evolving needs. No matter how the industry changes, we're committed to developing effective solutions to help you reach your unique financial goals.

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Charles R. Schwab

Founder & Co-Chairman

Get crypto exposure through a variety of crypto-related investments. Explore more on cryptocurrency investing.

This material is intended for general informational and educational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.

All expressions of opinion are subject to change without notice in reaction to shifting market and economic conditions.

Investing involves risk, including loss of principal.

Investing in alternative investments is speculative, not suitable for all clients, and generally intended for experienced and sophisticated investors who are willing and able to bear the high economic risks of the investment. Investors should obtain and carefully read the related prospectus or offering memorandum, which will contain the information needed to help evaluate the potential investment and provide important disclosures regarding risks, fees, and expenses.

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