Trading the News

August 9, 2024 Joe Mazzola
Four common types of news releases—and how to consider trading them.

There's no shortage of financial news, to say nothing of the reaction to it. But how should you trade in response to such information?

Let's look at the four most common types of "news" moving the markets today and how you could position your trades to ride the ripple effects.

1. Corporate earnings

The release: Quarterly earnings reports can trigger some of the most volatile—and potentially profitable—periods for trading a company's stock. The key here is usually how the numbers compare with analysts' expectations. However, many companies appear to be conservative in their estimates ahead of their releases, which can often lead them to exceed expectations.

The response: Consider waiting to trade on earnings until after the company-hosted call, during which officials may talk about the underlying health of the business, revise their outlook for future earnings, or reveal other data not made available in the earnings release.

2. Economic data

The release: U.S. government agencies periodically report various data on the health of the economy. Generally speaking, the most tradable are:

  • Weekly initial jobless claims
  • Monthly Consumer Price Index data
  • Monthly retail sales figures
  • Monthly jobs report
  • Quarterly gross domestic product estimates

The response: Again, be mindful of expectations when trading in response to economic data. Many news sites report economists' consensus outlook ahead of time, and the market will often move—at least initially—based on whether the numbers are better or worse than the median estimates. However, sentiment can change once investors have had a chance to dig into the details, so beware of trading on the data too soon.

Economic indicators investors need to know

Economic indicators can tell you about the health of the economy, which can help you make decisions about your portfolio.

3. Fed announcements

The release: Tracking the Federal Reserve and the direction of monetary policy isn't just about trading on rate hikes or cuts. While those decisions—made by the Fed's rate-setting Federal Open Market Committee (FOMC)—are important, they are often widely telegraphed by Fed officials ahead of time. What's most influential is the FOMC's forecast for interest rates and other policies moving forward.

The response: Traders should keep an eye on the statement that accompanies the Fed's rate decision after each of its eight scheduled meetings every year; even slight changes in wording from meeting to meeting can lead to significant market moves. Traders also should look for changes in tone when the Fed Chair holds a press conference after each FOMC meeting. Similarly, changes to the Fed's dot plot—which represents the view of each voting member for the federal funds rate target range—can influence stock prices.

Understanding the Federal Reserve's "dot plot"

How to decipher the Fed's quarterly "dot-plot" chart.

4. Federal fiscal policy changes

The release: Unscheduled policy announcements can have a dramatic impact on stock prices. Unfortunately, by the time actual legislation is approved—if it's approved at all—it's usually already baked into valuations.

The response: Those looking to capitalize on potential policy shifts may tend to heed the adage, "Buy the rumor, sell the news." That is, they consider entering a trade around the time the policy is announced—when expectations are often at their peak—and exiting before that blue-sky proposal might be brought down to earth.

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General rules of the road

In addition to the tips above, it can be helpful to consider the following tactics:

  1. Narrow the time horizon: In most cases, traders will want to get in and out of trades within a few days or even a few hours, lest other price-moving developments derail their original thesis.
  2. Protect downside: Whenever traders take on a new position, they could consider entering a stop or stop-limit order that indicates how far to let a stock slip before selling. While these risk-management tools won't protect from after-hours or premarket moves, they can help mitigate the damage if a trade moves against the position during the day. However, traders should keep in mind stops and stop-limits also have risks of their own.
  3. Limit exposure: Many traders restrict their shorter-term trading positions, for example, to no more than 20% of their total portfolio—with no more than 5% wrapped up in any one trade.
  4. Go broad: Traders can also consider mutual funds, exchange-traded funds, or other portfolio approaches, which grant access to large or small swaths of the market.

And remember: Letting a little time elapse after news breaks can bring clarity—and even a complete reversal in an individual stock or the broader market—so traders shouldn't jump the gun if they aren't feeling confident in reading of the latest news.